My business cards say such things as career strategist, recruiter and Web Developer. But when you get right down to it, I'm much more — I'm a marketer, an entrepreneur, a blogger, a social media strategist and a technical geek (ask me anything about robots, 18-wheelers or applicant tracking systems, seriously). I'm also a big believer in the power of branding. I believe that we, as humans, don't buy "stuff."​ We don't make decisions based on features and benefits. We make decisions based on emotion, "gut feel"​ and brand promise. We buy when we are moved. We buy when we are captivated and engaged to the point that we drop whatever it is we're doing and say, "Oh, heck yes. I need some of THAT."​ And so I teach people and companies how to create that reaction. I teach job seekers and corporations seeking new talent how to communicate their brands in memorable, engaging, and high personality ways, so that they will attract the right audiences and move them toward their core goals. Specialties include: Job search strategy, career coaching, recruiting, LinkedIn makeovers, copy writing, corporate outplacement, public speaking/presentations, social media marketing, software development, branding and web development. I'm also very good at Scrabble and I make a mean margarita. I'm right over at vijay@xcelerators.biz if you ever want to talk careers, job search or marketing or business strategy . You can also find me at xcelerators.biz