PROFILE Creative Director professional with 19 years advertising and marketing experience. Social media marketer with experience identifying strategic social networking channels to increase revenue, grow company brand awareness and provide a wider range of growth opportunities. Strong arsenal of transferable skills to include defining, testing and optimizing strategic plans using research, industry knowledge, media landscape and competitive analysis to provide short, mid and long term goals. WHAT With 10 years experience with the Discovery Channel, I have a thorough understanding of marketing strategy, building network brands, creating network brand loyalty and driving ratings. I have extensive knowledge of online media, social influence marketing, print and out of home (large format: ex. building wraps) advertising and event/experiential marketing. I led and motivated an internal team of 10 as well as outside vendors. As the account director I oversaw budgets exceeding $45 million as well as achieving results with limited to no budgets. Juggled a million details and met deadlines. I have a passion for building relationships and connecting brilliant people. SPECIALTIES: Concept Development Art Direction Graphic Designer Branding Social Media Marketing Video Design Copywriting Branded Merchandise Production Packaging Guerilla Marketing